Remember when music videos were called banned for being too sexy and yet, still aired?

Unfortunately, we live in different times now where one mention of being inappropriate for any reason can get your work canned.

Case in point: rock band No Doubt released a video for their single, “Looking Hot” on Friday. But you may have not even known that considering the group decided to remove it from the internet only hours later.

More info after the jump.

In the clip, the band plays a bit on the childhood game of  Cowboys and Indians with lead singer Gwen Stefani rocking some awesome Pocahontas-esque fashion while her bandmates play around in some Western guy gear.

However, people complained that the Native American imagery used in the video was offensive, prompting the group to delete the video from their official YouTube page and release an apology on their website.

“Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”

The video is becoming a bit hard to find online, but a quick Google search should get it to you. I’ve actually seen the harmless clip and trust me when I say that some people are a bit too PC for life.

No word on if the band plans to re-record the video or release it on some other form of media (like Madonna’s infamous “Justify My Love” clip — it was released on VHS in it’s unedited form).

screencap via YouTube