Jockey is celebrating Tim Tebow mania by PIMPING him out as their spokesperson – they changed their homepage Monday to a shirtless photo of the Denver Broncos quarterback in his Jockey undies, USA Today notes.

Oh, Jockey has finally caught on.

The 24-year-old is seen sitting on a bench, showing off every possible back muscle while revealing his the Jockey under his shorts.

As the first thing you see on Jockey.com, it’s sure it get folks clicking.

And Jockey knows, as polarizing as Timmy T is, whenever his shirt drops–so do the panties.

On a commercial for Jockey that aired in March where Tim Tebow removes his shirt for the length of an eye blink, the underwear brand has been showered with praise by his admirers who want to see more.

Chief marketing officer Dustin Cohn tells USA Today:

“Its funny, you see Tim without his shirt for maybe one second. We got a lot of complimentary e-mails for that one second.”

MORE, PLEASE!

See the shirtless Tim Tebow Jockey commercial + caps and other extras after the jump!

Via USA Today