Well, HELLO! David Beckham’s advert for his H&M underwear collection debuted today. It will cost nearly $15, and comes with a free crotch-sewn rolled up pair of socks.
He told WWD:
“The push to do something of my own really came as a result of my collaboration with Armani.’
“It proved to me that there is a real market for good-looking, well-made men’s bodywear,’ he continued.
“I can’t wait to show people the collection – although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.”
His collection will be available February 2 at H&M stores.